What are the thoughts behind brand collaboration?

2022-09-01 16:19:48

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In the first decade of this century, the explosive development of smartphones, led by the iPhone, truly changed people's lives. Mobile phones were redefined from a communication tool to a collection of communication, entertainment, and more.

Is it a full cup of Maotai to remove ice, milk, and coffee? "

The first cup of Maotai for young people was bought by Luckin Coffee

After drinking this cup, I achieved the goal of going to Class B in the morning and evening

This collaboration is really impressive, the best of the year! ......"

On September 4th, Luckin Coffee and Maotai jointly launched the 'Sauce flavored Latte', which sparked a frenzy among consumers. Half of my social circle is trending, but I couldn't grab the other half. A cup of fine wine and coffee is hard to come by. Multiple topics dominated the hot search list, with a single product sales volume of 5.42 million cups on the first day, surpassing the 'one small target' in sales. It has to be said that this wave of collaborations is really strong, and 'sauce flavored latte' has completely gone viral.

From the perspective of brand marketing and offline conversion, the marketing efforts of Luckin Coffee and Maotai were quite successful: Maotai saved a huge amount of advertising expenses and entered the young market; Ruixing has achieved sales of more than 100 million yuan, as well as a huge amount of full media exposure in the form of screen brushing, and the two parties have won a win thoroughly!

In an era where trends are constantly evolving, consumers are becoming more knowledgeable, and aesthetic fatigue is increasing, why can Luckin Coffee and Maotai's cross-border collaboration go viral and capture the hearts of young people to achieve 'fame and fortune'?

We need to look beyond the surface to see the essence of things, analyze and think from this 'phenomenal' marketing event, learn from its strengths, and continuously improve ourselves, accumulating strength for the release of brand momentum in the future.



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What are the thoughts behind brand collaboration?
In the first decade of this century, the explosive development of smartphones, led by the iPhone, truly changed people's lives. Mobile phones were redefined from a communication tool to a collection of communication, entertainment, and more.
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Copyright: Moka Technology

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Hotline:13532745989/18933367798

Email:julia@gdmoka.com.cn

Address:One of the third floors, No. 2 Real Estate Road, Hetai Village, Dongfeng Town, Zhongshan City, Guangdong Province

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